"Izza Luxe was born from unapologetic ambition. A brand forged to redefine elegance with edge. This isn’t just luxury. It’s a movement. It’s power stitched into every detail, created for the person who commands the room and never asks permission."
Izza Luxe is the creative identity of Melissa “Izza” Ponce, a cinematographer and visual storyteller working at the intersection of fashion, space, and narrative.
After more than 20 years in real estate and brand development, I transitioned behind the lens with a disciplined understanding of composition, structure, and storytelling. My work is shaped by an appreciation for atmosphere, emotion, and intention—drawing influence from fashion, architecture, and lived experience.
I’ve worked across commercial shoots, branded content, and film environments, bringing a collaborative, detail-driven approach to every project. Years of leadership and business experience inform how I move on set: prepared, focused, and respectful of the story being told.
Izza Luxe exists as both a portfolio and a platform—where cinematic visuals meet culture, style, and substance. The work reflects a belief that strong imagery isn’t about excess, but clarity.
Luxury, to me, is not performance.
It’s intention.